Philippine language app adds 2,038 learners and completes 14,356 lessons in the month
MANILA, Philippines, October 2026. In July and August, Wika PH was in beta. Forty-eight learners were active, they completed 281 lessons, and on the busiest day only seven people were active. Throughout September, the app reached a far wider audience, and the numbers changed by orders of magnitude: 4,790 downloads on the Apple App Store, 2,038 new learners, and 14,356 lessons completed, more than 50 times the beta total.
Wika PH is a language learning mobile app built for Philippine regional languages. It teaches Tagalog, Cebuano, Ilocano, Asi and Hiligaynon through short lessons, quizzes and daily streaks, in a product designed around Filipino culture rather than a generic template. Its audience is wide: learners in Luzon, Metro Manila, the Visayas and Mindanao, and a large community of Filipinos and friends of Filipino culture abroad.
All figures in this release describe the entire month of September 2026, from September 1 to September 30, Manila time.
First month downloads and sign-ups
Across September, the App Store recorded 4,790 first-time downloads of Wika PH, and more than 161 testers joined the Android beta on Google Play. Wika PH welcomed 2,038 new learners across the month, taking total Wika users from 68 at the end of the beta to 2,106 on September 30. That is about a 31-fold increase. On average, the app added 68 new learners every day of September, and the busiest sign-up day was September 22, with 314 new Wika users.
Onboarding completion was high. Of the learners who created an account in September, 94 percent finished onboarding and chose a language to study.
Weekly active users
Over the whole month of September, Wika PH reached a peak of 1,373 weekly active learners. The busiest day was September 23, when 477 learners used the app, compared with a beta peak of seven. By the end of the month, 1,917 different people had learned with Wika PH at least once in September, compared with 48 across the entire beta.
Learners are completing lessons and getting them right
In September, learners completed 14,356 lessons, an average of nearly 480 a day, and the busiest day of the month saw 1,545 lessons finished. More than half of all lessons, 56 percent, were completed perfectly, and the average score across 15,609 quizzes was 93.5 percent. Learners earned more than 500,000 XP in total across 145 different lessons.
Many learners came back. Of the 1,917 who were active in September, 49 percent learned on two or more separate days, 103 learned on seven or more days, and about one in five completed at least 10 lessons. The most dedicated learner finished 156 lessons in the month.
Retention among new learners was encouraging for a month of rapid growth. Of the 1,354 learners who joined between September 1 and September 23, 31 percent returned the next day and 46 percent returned on at least one of their first seven days.
Every featured language found an audience
Among learners who completed onboarding in September, Tagalog was the most popular choice at 41 percent, followed by Cebuano at 26 percent, Ilocano at 21 percent and Hiligaynon at 11 percent. Lessons completed in September followed a similar order, with Tagalog accounting for 42 percent, Cebuano 28 percent, Ilocano 18 percent and Hiligaynon 12 percent.
Learners join from across the Philippines and around the world
Of the learners who completed onboarding in September, 61 percent are in the Philippines, spread across Luzon, Metro Manila, the Visayas and Mindanao, and 39 percent are outside the country. This reflects strong interest from the Filipino diaspora and from people who want to connect with Filipino culture.
Family is the most common reason people give for learning. About 31 percent of September learners said they are studying to connect with family, followed by socializing at 24 percent, culture at 15 percent and school at 14 percent.
When learners study
Learning peaks in the evening. Throughout September, the busiest hours were 7pm to 10pm Manila time, with 7pm the single busiest hour of the day.
September at a glance
4,790 App Store downloads in September
2,038 new learners in September
2,106 total accounts as of September 30
1,917 learners active in September
1,373 weekly active learners at the September peak
477 daily active learners on the busiest day of September
14,356 lessons completed in September
93.5 percent average quiz accuracy in September
94 percent of September sign-ups finished onboarding
About the figures
September figures cover the entire month, from September 1 to September 30, 2026, Manila time. Beta figures cover July and August 2026. Learning and account figures come from Wika PH's production database, and download figures come from Apple's App Store Connect analytics, which count first-time downloads. Founder, team, intern and test accounts are excluded from learning and account figures. An active learner is anyone who completed at least one learning event on the day, or within the week or month being measured. The Android figure reflects testers in the Google Play beta and is reported by the Wika PH team.
Media contact: Maria Leonabelle Santos, CMO & Co-Founder (marketing@wikaph.com)
